01Studio
AUREX helps service businesses improve the digital journey from first visit through booking, client management and internal operations. A website can be the starting point. Booking systems, client portals and admin tools are part of the same build when the business needs them.
Melbourne, Australia · Working with businesses Australia-wide. Every project is quoted before work begins.
Website in front · system behind
02The idea
We did not move away from websites. We turned them into the front gate of something much bigger.
From visitor to booked client—inside one branded system.
03The gap
Many service businesses look professional online—but lose momentum once a visitor enquires, tries to book, or becomes a repeat client.
Quick qualification
Answer four quick questions and we’ll review where your biggest opportunities are and come back to you with practical next steps.
04What we build
Every AUREX project begins with a clear business goal—not a generic package. Some businesses need a stronger website first. Others are ready to connect booking, client accounts, and internal admin in one system.
Not every business needs the largest build. Scope is quoted after review.
Strengthen an existing site with clearer structure, trust, conversion paths, and SEO and AEO foundations.
Prices range from $1,500–$3,000 AUD depending on scope.
A complete modern website built around your services, enquiry flow, and customer journey—from scratch.
Prices range from $2,500–$5,000 AUD depending on scope.
A full website with live online booking, availability, confirmations, and admin calendar—under your brand.
Prices range from $4,000–$7,000 AUD depending on scope.
Everything in the Booking Website, plus secure client accounts, booking history, and a branded login experience.
Prices range from $7,000–$12,000 AUD depending on scope.
The full system—website, booking, client portal, admin tools, workflows, and operational control in one place.
Prices range from $12,000–$25,000+ AUD depending on scope.
Selling products too? See Shopify & E-commerce Integration for custom storefronts with Shopify commerce infrastructure behind them.
05Work
One branded system—from public website through online bookings, client accounts, admin tools, and Shopify-backed product commerce.
Weekly availability view where customers select a session time and begin a booking.
Registration form for creating a secure client account inside the branded site.
Operator navigation for sessions, clients, bookings, and calendar in one console.
Operator view for searching client accounts, roles, and account status.
Month view of scheduled sessions for operational review and planning.
Admin view for configuring service categories that drive the public booking catalogue.
This page shows delivered system capability and anonymised interfaces. No public client identity is disclosed. It does not report client revenue, conversion rates, traffic growth, testimonials, or other performance metrics. Screenshots demonstrate implementation—not business outcomes. Shopify integration capability does not imply AUREX is an official Shopify Partner unless separately verified.
Capability demonstration · not client work
A fictional, interactive example of a connected client and operator platform—built to show service discovery, booking, account management, scheduling and day-to-day operations.
ARC Wellness Club and all people, bookings, and data shown in the interactive demonstration are fictional demonstration content. The demo illustrates platform capabilities—not live client operations or commercial performance.
06Studio
Work directly with the person leading your project.
AUREX is led by Michael Andrews. From the first review through to scope, design, development and launch, you work directly with the person responsible for the build—not through sales layers or disconnected production teams.
Melbourne, Australia · Working with businesses Australia-wide
About AUREXHow It Works
AUREX looks at the website, enquiry flow, booking process, client management and where work gets duplicated.
We clarify where opportunities are being lost—whether the issue is conversion, booking, client experience or internal operations.
We match the gap to the right AUREX service—from Website Upgrade through to Business Operating System. Not every business needs the largest build.
Project scope, priorities, responsibilities and expected outcomes are agreed—and quoted—before any work begins.
The agreed solution is mapped, developed and tested against the approved scope. Feedback is handled through defined review stages.
After final approval, AUREX deploys the build, checks the live experience and provides the agreed documentation, access and handover guidance.
AUREX takes on a limited number of active builds at one time, allowing each project to receive focused attention, close communication and careful execution.
07Begin
Tell us what is not working. AUREX will help determine the most practical next build.
Your enquiry goes to Michael Andrews, who leads review, scoping, and delivery. He typically responds within two business days with the most suitable next step.